Both online and offline, legal sector as a whole is a competitive market. For this reason, SEO is a crucial internet marketing strategy for law companies. Reaching new “cold” client leads can be costly with other digital marketing strategies like Facebook Ads, Adwords, and banner advertising. For this reason, SEO is a more efficient strategy to attract clients.
Lawyer SEO: What is it?
SEO (Search Engine Optimization) is simply the process of optimizing your website to communicate more effectively with search engines. Especially Google, the biggest search engine in the world.
Although the objectives are similar, SEO for legal consultants and solicitor’s websites differs differently from other types of websites. To increase the number of clients in your portfolio by generating targeted online traffic.
It has been proven that, by following Google criteria and ranking higher in search results out of all the organic web marketing strategies brings highest return on investment.
These strategies include:
- Growth of Facebook organic pages
- Growth of a LinkedIn company page through organic means
- Direct-mail marketing
How can I rank my legal consulting firm on Google’s first page?
After discussing the reasons why SEO is the most effective digital marketing strategy for your business, we will some many methods for reaching page 1.
When discussing SEO Services in Dubai for legal consulting firms, there are two primary approaches, like in most other industries:
- Local lawyer SEO: Competing to show up in the map listings that show up when people are looking for legal services in your region.
- Organic lawyer SEO: Competing with other law firms’ websites to show up in the organic search results.
Local SEO for Attorneys & Legal Consultants
The Google map listings are the best place to have your business displayed if you want to be found in your local area. Nine times out of ten, clients who search for “Law Firms near me” will see a map listing with three featured listings.
Being in the top 3 gives you a higher chances to attract new clients because we think that people who use the “near me” search are looking to engage a local lawyer or solicitor soon.
Outranking your Competitors Legal Consultants in Google My Business listings
First of all, if you haven’t registered your company in GMB listings, it will never show up on Google My Business. There are some steps to ensure that your company appears on the maps.
Similar to your website, your Google Business listing is easier for Google to determine whether to display you or a competitor at the top if it has more content and information.
Make sure your business listing is complete with information once it is live and validated. To maximise it, use the following advice:
- Use the following tips to optimize it:
- Add more images as you can
- Add your office timings
- Verify your locations
- Add your business description
- Add your business videos you have including corporate videos
Secure Your Company’ Position on Local Business Directories
Google uses the following three crucial pieces of information (NAP) to determine which lawyer to display in the map pack:
- Name
- Address
- Phone Number
It might take a lot of time to get listed on relevant directories, especially if you don’t even know where to start. Time is money.
We use different methods as an digital marketing agency to get our customers listed on relevant directories, but if you’re willing to put in the work to manually add your law company, here are several you should start with:
- Yelp
- Yell
- ThomsonLocal
- Scoot
- FreeIndex
Check your Local SEO Listing Score
The following tool may be helpful if you have previously submitted your company information to several directories.
Moz Local: Based on the directories your law practice is listed on and the consistency of the information, Moz Local offers a local SEO score. At Brick, we utilize this score to determine where we can start with some basic changes to our clients’ local SEO.
We’ve already discuss local map listings, but why stop there? It is crucial to have the best SEO for solicitors and lawyers in place to guarantee that you always show up at the top of searches made by potential clients, as maps do not show up on every search.
On-site SEO Help for lawyers
Your company’s website is the primary element of your Google ranking, which is why there are so many online tools available to assist you with organizing your website.
If you’re just trying to perform basic SEO on your own legal firm’s website, you probably don’t need to use premium tools that SEO agencies like us. In that situation, we advise you to use simple free tools, such as the Website Analyzer, which is free and accessible at NeilPatel.com. Go to site and enter your domain there.
Conclusion
Online marketing for law firms and legal consultants differs somewhat from the standard traditional marketing like Facebook ads and social media. With 93% of internet searches starting with a search engine, the most potential clients are searching for a reputable legal consultants to deal with and are likely to use Google to find you. Appearing on the first page of Google is a big authority stamp for your company when clients are looking for legal assistance. This lets the client know that you are a reputable organization.
If you want to improve your website’s rankings and want a trustworthy SEO agency in Dubai to handle the work. Get in touch with us right now to obtain a free SEO audit of your website.