Does your company have a website, but you’re not sure why you need an SEO professional on your team? Or are you looking for good reasons to hire an SEO expert? Here are the most important ones.
A website on its own is no longer enough in today’s competitive market. Businesses must stand out from the crowd and convince both search engines and prospects that they deserve attention.
SEO is complex and time-consuming. Google’s algorithm updates and changing search trends make it even more challenging. You need solid SEO knowledge to understand how an update affects your site and how to recover your rankings.
Hiring an SEO specialist costs money. But it is worth it: done well, SEO delivers a significant return on your investment over time.
What is an SEO specialist?
An SEO specialist helps websites increase their visibility on search engines such as Google. They do this by optimizing different parts of the website so that search engines understand and trust it. For example, they research keywords related to the website’s content and use them strategically across the site.
They also improve technical features such as loading speed and mobile responsiveness. Imagine a bakery owner who wants more customers online. An SEO consultant would put strategies in place so the bakery’s website ranks high for relevant searches such as “best cupcakes in town.” Read more about what an SEO specialist does.
Netmark SEO is a full-service digital marketing company that offers SEO services built to support the online growth of small and medium-sized businesses. Whether a project needs a website redesign, an SEO audit, visual design or content creation, our team can handle it.
Role of an SEO specialist
The main job of an SEO specialist is to help their client’s business grow online. That growth covers rankings, organic traffic, online credibility, brand awareness, conversion rate and sales.
Studies show that 68% of all online experiences begin with a search engine. Every day, people search the internet for products, services and information. Are you showing up in those results?
Google holds the largest share of the search market (91.62% as of February 2024) and handles around 8.5 billion searches a day, about 99,000 every second. People are looking for your products or services online. If they haven’t found you yet, it is most likely because your website isn’t optimized.
If your website isn’t receiving traffic, or your rankings aren’t improving, it’s time to hire an SEO specialist.
Top 5 reasons to hire an SEO specialist
1. A complete SEO audit
An SEO specialist audits your website to see how well it is optimized for search engines. The audit finds the mistakes that stop your site from ranking well, explains how to fix them and shows where you can improve your visibility on search engine results pages (SERPs).
2. Keyword research that reaches your target audience
Keyword research is an important part of every SEO plan. Prospects type keywords or search queries to find products and services quickly. For example, someone looking for winter shoes might type “best shoes for winter,” and some narrow it to a location, such as “best shoes for winter in Dubai.”
SEO experts use premium tools to research each keyword in depth, including search volume, keyword difficulty and cost per click. With that data, they recommend the keywords most likely to bring your ideal customers to your website.
3. Helpful content and a better user experience
Do people save and share content from your website? Do they read it and spend time going through your pages?
People share content that is enjoyable and useful. An SEO specialist helps you create content that both search engines and visitors find valuable. A good SEO expert also improves your website’s user experience, which leads to higher engagement and better conversion rates.
4. A faster website
Visitors expect pages to load quickly. A reasonable load time is between one and two seconds, and the longer a page takes, the more visitors leave for another website.
An SEO specialist can make your website faster. Google uses page experience signals, including Core Web Vitals, when ranking pages. See how website speed affects SEO rankings.
5. More leads, sales and measurable results
SEO is a powerful lead generation tool. More traffic and a better user experience mean more leads and sales, and higher rankings put your brand in front of more people.
SEO is also measurable. An SEO specialist tracks your traffic, engagement, leads and other key metrics, and reports what is working. With that data you can make well-informed decisions and see the ROI you can expect from SEO.
More benefits of working with an SEO consultant
- Stay ahead of the competition. If your competitors invest in SEO, they may be winning traffic and leads that could be yours. A consultant levels the playing field, starting with an SEO competitor analysis.
- Save time and money. SEO takes time to learn and do well. Outsourcing it to a professional gets results faster and more efficiently.
- Keep up with best practices. Search changes constantly. A specialist follows the latest updates so your strategy stays current.
Why a Dubai-based SEO specialist helps
Dubai is a unique market, with its own cultural, linguistic and regulatory nuances. A local SEO specialist in Dubai has experience in this market and understands the local business landscape, including how customers search in both Arabic and English.
Dubai is also highly competitive, with businesses in every industry competing for the same customers. A local specialist knows what works here and what doesn’t, and builds a strategy around your audience. For businesses that serve nearby customers, that includes local SEO and Google Maps.
How to choose the right SEO specialist
Not every SEO provider will be the right fit. Before you sign, ask about their experience, past results, strategy and reporting. Our list of 10 questions to ask before hiring an SEO specialist covers what to check, and you can read what makes Netmark SEO different.
Conclusion
Those are the top reasons to hire an SEO specialist. If you know how to optimize your website and have time to run the campaign yourself, you may not need one.
If you can’t handle it yourself or hire someone in-house, an experienced SEO company can take care of your SEO and help you grow your rankings, organic traffic, brand awareness and revenue.
Related reading: the impact of SEO services on business growth